The Toronto Raptors tasked us with developing a new mark; and visual identity for the team. We moved away from the cartoonish dinosaur of the past and instead chose to focus on the gritty nature of the city, and the outsider perspective that comes with being the only Canadian NBA team.
The Toronto Raptors tasked us with developing a new mark; and visual identity for the team. We moved away from the cartoonish dinosaur of the past and instead chose to focus on the gritty nature of the city, and the outsider perspective that comes with being the only Canadian NBA team.