"Pil Bunny" Old Style Pilsner
How do you get college students to remember your brand on social, when your competitors are outspending you 3 - 1?
You get weird. Which is why we brought the Pil bunny (all 7 feet of him) to life, and sent him back to school.
From campus poster sales, to pre-drink parties, our bunny made sure to photobomb them all.